I was recently talking to one of my accountability partners, about her strategy for getting referrals and new clients. During the conversation, I asked which social media platforms and other sites she used for her business. She is in the home decorating industry and knowing that there are different sites that specialize for different industries, I was interested in which platforms she was leveraging. She told me about her profiles on some of the usual sites I would expect for someone in her industry, but she didn’t mention Yelp. I asked her if she owned her Yelp profile. She told me she had heard of Yelp but wasn’t entirely sure what it was.

Every business needs a website. It's how to build awareness of your business and expand your market. Customers expect a website, and not having one will send them to someone who does. A website is your opportunity to spotlight who you are and what your business is all about, anytime and anywhere in the world.