Understanding & Using Color in Branding

How are you feeling right now? What are you thinking? Are you suddenly excited and passionate, yearning for adventure? Or did a Zen-like calmness just pervade your being? Maybe your mind is on money. Or, if not that, you’re considering your health and how you can live in harmony with the natural world. On the contrary, you say? You were simply entertaining thoughts of fun, youth, and celebration, but now, for some strange reason, are more focused on fantasies of royalty and luxury? Fantasies that are quickly dispelled by new thoughts of an earthy, tribal simplicity? So just what’s going on here?! And why am I suddenly feeling so curious and amused, but annoyed by eye-strain?!

Understanding & Using Color in Branding